Social Media Recruiting
Candidate address
fast, efficient & contemporary.
We target active & passive candidates where they are and fill their candidate pipeline with qualified talent:
– With the help of a target group-oriented approach
– Campaign designed by experienced recruiters
– Without additional effort on your part
Why social media recruiting?
In today’s employee market, it is becoming increasingly difficult to find suitable and actively seeking talent for their position. With social media recruiting, they can reach all talent, including active, latent, and passive-seekers, right where they are every day and convince them to take their job. Through meaningful creatives and a user-friendly and fast applicant funnel, you can fill up your candidate pipeline quickly and efficiently. In the war for talent and with an increasing shortage of skilled workers, performance recruiting via Facebook, Instagram, LinkedIn and TikTok is the key to success. With specific targeting, you can also reach Generation Z and millennials, who are rarely active on traditional job boards.
Managing director - Moodja
“Through Kooku, we have found personally and professionally ideal candidates without tying up additional capacity in the company. Personal Fit is an important criterion for us, which was super implemented by the open and personal support on the part of Kooku.”
We combine social media marketing with recruiting – trust the experts!
Our customers benefit from many years of expertise and personal and individual advice. We take care of the entire approach and pre-qualification of your candidates. They get a filled candidate pipeline and suitable candidates for their position.
Personal
They are assigned a personal advisor who is always available to answer their questions and deal with their individual needs and challenges.
Holistic
We handle every step of the process from target group analysis to pre-qualification of your candidates.
Learn
Our experts bring knowledge from social media marketing and traditional recruiting to ensure maximum success.
Fast
We can go live with your campaign within 10 working days and generate the first candidates for your vacancy.
Mathias Mengel
Managing Director of Kooku Recruiting GmbH
Mathias leads Kooku Recruiting Partners with a clear focus on innovative, sustainable recruiting solutions.
Together with experienced interim recruiters and consultants, he supports companies in filling open positions and optimizing their recruiting strategies – individually, fairly and transparently.
Our customers at a glance
FAQs on Social Media Recruiting
What does social media recruiting mean?
Social media recruiting uses social channels such as Instagram, LinkedIn, Facebook or TikTok for recruitment. Potential candidates are targeted, the employer brand is strengthened through employer branding and job advertisements are distributed to specific target groups. Unlike traditional job boards, social media recruiting also reaches passive candidates who are not actively looking for a job – according to the IAB Research Report 2024, this is around 80% of skilled workers in Germany. Kooku combines social media campaigns with data-driven targeting and weekly KPI reporting for measurable results.
When can I expect the campaign to start?
The campaign can usually start within 10 working days of the briefing call. The exact duration depends on how quickly all the necessary information is available – job advertisement, logos, corporate design and target group definition. After the briefing, Kooku provides you with a clear project plan with milestones and weekly KPI reports so that you can track progress transparently at all times.
What is the difference between traditional recruiting methods and social recruiting?
One of the biggest differences is the reach: traditional recruiting via job boards only reaches 15-20% of actively seeking skilled workers in Germany (IAB Research Report 2024). Social recruiting reaches the entire labor market – active, latent and non-seeking talent. Targeted campaigns on LinkedIn, Instagram, Facebook or TikTok ensure a wide reach and find the right candidate for your position. In addition, the visibility strengthens your employer brand, which fills the candidate funnel in the long term. Kooku relies on data-driven targeting and A/B testing of the ads for maximum conversion, based on experience from over 200 customer projects since 2014.
What kind of companies can benefit from social media recruiting?
Regardless of size and industry, every company in Germany can benefit from social media recruiting. It is particularly effective for companies with hard-to-fill positions in tech, sales or finance, for employers who want to build their employer brand and for companies in growth phases with several parallel vacancies. Since 2014, Kooku has helped over 200 companies from SMEs to start-ups to recruit candidates – including via social media channels. According to the Bitkom Study 2024, 62% of German companies already actively use social media in recruiting.
Would you like more advice on social media recruiting?
Contact us directly by phone or e-mail. We advise you without obligation and give you first tips for your recruiting.
