Social media recruiting

Candidate address

fast, efficient & contemporary.

We target active & passive candidates where they are and fill their candidate pipeline with qualified talent:

– With the help of a target group-oriented approach

– Campaign designed by experienced recruiters

– Without additional effort on your part

Start non-binding inquiry

Why social media recruiting?

In today’s employee market, it is becoming increasingly difficult to find suitable and actively seeking talent for their position. With social media recruiting, they can reach all talent, including active, latent, and passive-seekers, right where they are every day and convince them to take their job. Through meaningful creatives and a user-friendly and fast applicant funnel, you can fill up your candidate pipeline quickly and efficiently. In the war for talent and with an increasing shortage of skilled workers, performance recruiting via Facebook, Instagram, LinkedIn and TikTok is the key to success. With specific targeting, you can also reach Generation Z and millennials, who are rarely active on traditional job boards.

Kooku Recruiting Partners is looking for new employees in Berlin, Friedrichshain.

Social recruiting job advertisement for foreman EMSR in blue-collar recruiting - image ad with collectively agreed remuneration and individual development opportunities

Automotive mechatronics technician at Kooku with tools in the engine compartment, job offer in Germany.

Social recruiting job advertisement for customer gardener EFZ 80 to 100 percent in Rümlang - Photo collage with gardening for social media campaign

Two wind energy experts at wind turbine, renewable energy, wind power.

Teamwork at Kooku Recruiting Partners, flexible working models, Kiel.

Team assistant for Hamburg at Kooku Recruiting, apply now!

Social Recruiting Instagram Ad for Video Call Agent remote or on-site - Job advertisement for young professionals without previous experience, German and English

Team at Kooku during a job interview, focus on recruiting.

Office job that suits your everyday life, with flexible working hours and home office.

Woman working at a desk, office, teamwork, career, office management.

Team Assistant Hamburg, flexible working hours, home office, open-ended contract.

162 applications in 2 weeks

Professional Association – Office Management (m/f/d)
0,40€ Cost per Lead – Job filled
✓ Job filled

Hardly any applications via traditional channels despite vacancies.

→ 2 weeks campaign duration
→ 162 applications generated
→ 0.40€ cost-per-lead
→ Job successfully filled

Social recruiting reaches where job boards fail.

4 settings in 6 weeks

Nursing facility – Nurse (m/f/d)
13 Applic. – 8 interviews – 1.024€ Cost per Hire

Traditional channels hardly reached any nursing staff willing to change jobs.

→ 6 weeks campaign duration
→ 13 qualified applications
→ 8 interviews conducted
→ 4 hires – 1.024€ cost per hire

A result that classic recruiting hardly achieves.

94 applications 3 campaigns

SaaS company – Customer Success Manager (m/f/d)
Ø 43€ per application – multiple placements

Thin candidate market for Customer Success Managers.

→ 3 campaign runs (21 / 38 / 35)
→ 94 applications in total
→ Ø 43€ per application
→ Multiple fillings of the position

The customer kept coming back – that says it all.

We combine social media marketing with recruiting – trust the experts!

Our customers benefit from many years of expertise and personal and individual advice. We take care of the entire approach and pre-qualification of your candidates. They get a filled candidate pipeline and suitable candidates for their position.

Personal

They are assigned a personal advisor who is always available to answer their questions and deal with their individual needs and challenges.

Holistic

We handle every step of the process from target group analysis to pre-qualification of your candidates.

Learn

Our experts bring knowledge from social media marketing and traditional recruiting to ensure maximum success.

Fast

We can go live with your campaign within 10 working days and generate the first candidates for your vacancy.

Work with our experts!

Elaboration of a candidate profile and the appropriate strategy

In a joint briefing call, we discuss the framework data for the cooperation and create a requirements profile for your position.
Selection of the strategy and creation of the advertising material

After selecting the appropriate channels, we work closely with you to create suitable creatives and an applicant funnel for your campaign.
Activation of the social media campaign

With the finished creatives we can start the campaign directly with the agreed budget without wasting time.
Pre-qualification of the candidates

With an initial motivational call, we ensure an optimal candidate fit for their position so that they receive suitable talent for their position.
You get more qualified applicants

We fill your candidate pipeline with a target group-oriented approach and a user-friendly applicant funnel.

How can we currently support you in recruiting?

Mathias Mengel

Managing Director of Kooku Recruiting GmbH

Mathias leads Kooku Recruiting Partners with a clear focus on innovative, sustainable recruiting solutions.

Together with experienced interim recruiters and consultants, he supports companies in filling open positions and optimizing their recruiting strategies – individually, fairly and transparently.

Our customers at a glance

SaaS Finance & Insurance Medical & Health Engineering & Manufacturing Energy & Renewables Consulting & Agency E-Commerce Logistics & Transportation Food and Beverage Construction Marketing & Design Social Responsibility

FAQs on Social Media Recruiting

What does social media recruiting mean?

Social media recruiting uses social channels such as Instagram, LinkedIn, Facebook or TikTok for recruitment. Potential candidates are targeted, the employer brand is strengthened through employer branding and job advertisements are distributed to specific target groups. Unlike traditional job boards, social media recruiting also reaches passive candidates who are not actively looking for a job – according to the IAB Research Report 2024, this is around 80% of skilled workers in Germany. Kooku combines social media campaigns with data-driven targeting and weekly KPI reporting for measurable results.

When can I expect the campaign to start?

The campaign can usually start within 10 working days of the briefing call. The exact duration depends on how quickly all the necessary information is available – job advertisement, logos, corporate design and target group definition. After the briefing, Kooku provides you with a clear project plan with milestones and weekly KPI reports so that you can track progress transparently at all times.

What is the difference between traditional recruiting methods and social recruiting?

One of the biggest differences is the reach: traditional recruiting via job boards only reaches 15-20% of actively seeking skilled workers in Germany (IAB Research Report 2024). Social recruiting reaches the entire labor market – active, latent and non-seeking talent. Targeted campaigns on LinkedIn, Instagram, Facebook or TikTok ensure a wide reach and find the right candidate for your position. In addition, the visibility strengthens your employer brand, which fills the candidate funnel in the long term. Kooku relies on data-driven targeting and A/B testing of the ads for maximum conversion, based on experience from over 250 customer projects since 2014.

What kind of companies can benefit from social media recruiting?

Regardless of size and industry, every company in Germany can benefit from social media recruiting. It is particularly effective for companies with hard-to-fill positions in tech, sales or finance, for employers who want to build their employer brand and for companies in growth phases with several parallel vacancies. Since 2014, Kooku has helped over 200 companies from SMEs to start-ups to recruit candidates – including via social media channels. According to the Bitkom Study 2024, 62% of German companies already actively use social media in recruiting.